October 30, 2022 in Case Studies

American Airlines x Intrizen Case Study

Making Global Connections —
Transforming The American Airlines Employee Experience

SAP SuccessFactors Solution for Complex Protocols, Powered by Intrizen

American Airlines is a Fortune 100 corporation and the world’s largest passenger carrier with a fleet of over 920 aircraft that provide its passengers with access to 269  domestic US destinations. Its global reach includes an additional 81 international stops — increasing that coverage to 60 countries served by 6700 flights daily.

 American Airlines was experiencing friction in its international recruiting efforts. One key pain point was an inability to work across multiple systems at volumes that met its ongoing staffing requirements. The Airline also faced limitations in its business operations that constrained the company’s flexibility and ability to augment its
full-time staff with contractors. The aviation business needed a centralized system that could support active, inactive and retired candidates with protocols and historical records.

Furthermore, the business required a solution that supported multiple unions with different requirements, this meant building a solution that would support a variety of union regulations and integrate with tools like Auto PTR, a function that SuccessFactors wouldn’t be able to do.

As a result of the transformation initiative, American Airlines has seen marked improvements across its HR and recruitment process. With SAP SuccessFactors and the Cloud Platform in place, the carrier has seen a 300% increase in candidate applications, largely due to reducing its application process to 10 minutes from a pre-transformation average of over 45 minutes.

Key Business Results:

  • Eliminated information silos caused by outdated legacy systems
  • Aligned cross-organizational HR and Talent Management, including Best Practices, Diversity Management and Regional and Regulatory Requirements
  • Reduced friction in recruitment practices to reduce hiring costs, improve hire quality, and increase recruiter productivity
  • Automated end-to-end recruiting process to free business resources
0 %

Increased candidate applications


Average minutes saved on each application

0 K

Team member records managed

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